DIGITAL DESIGN

Email marketing newsletters

These are samples of marketing campaigns showcasing new product launches and retail makeup promotions. I collaborated closely with the photography team to develop visual concepts tailored to each campaign’s goals. Working with the copywriter, I helped craft effective messaging aligned with the marketing strategy for each newsletter. I designed the layouts in Illustrator and InDesign, creating a balanced mix of imagery and typography. Finally, I built the campaigns in Listrak or Mailchimp using basic HTML, preparing them for distribution to nearly 800,000 customers.

All include photography owned by Sigma Enterprises, LLC