LIP SWITCH

Digital, Print

For this launch of five holographic, color-shifting lip glosses, I developed a cohesive suite of digital and print marketing assets that aligned with the brand’s visual identity and campaign strategy.

The deliverables included web display ads, social media content, email marketing templates (distributed to an audience of nearly 700,000 subscribers), landing page graphics, and printed promotional postcards. I collaborated closely with the photographer on art direction, product styling, and studio setup, and I also mixed and refined some of the lip swatch colors to achieve the perfect iridescent finish on camera.

Additionally, I contributed to the packaging design and supported the early product development phase, ensuring visual consistency across touchpoints—from concept to shelf.

The campaign generated viral engagement across social media, with the lip looks becoming a trending topic, and the product sold out twice. It was incredibly rewarding to see the creative vision come to life and resonate so strongly with the audience.

Photos are proprietary of Sigma Enterprises, LLC.