LOGOS + BRANDING

STRAIGHTLINE BUILDERS

I designed a modern and balanced logo for Straightline Builders, a general contracting company specializing in the design, customization, and construction of homes, restaurants, and large-scale commercial projects. The clean, geometric lines and minimalist typography reflect the company’s precision, reliability, and contemporary aesthetic.

In addition to the logo, I developed a cohesive website layout designed for simplicity and seamless navigation, ensuring an intuitive experience for users on all devices. Within a project page it expands on before and after photos of house lots and showing the beautiful transformation of work that goes into the process of rebuilding houses.

STEP IN

The logo for STEP IN was created for a sneaker re-seller passionate about discovering and sharing unique, hard-to-find footwear with their customers. The client wanted a design that would be bold, eye-catching, and reflective of their energetic, hobby-driven approach to sneaker culture. The brand also resells a curated selection of accessories, which adds a secondary layer of detail and personality to their business.

In the logo design, I incorporated subtle shoelace elements as a nod to the small but impactful details found on high-quality and unique sneakers. These elements help convey the brand’s focus on attention to detail and the personal touch they bring to their reselling process. The design is intended to feel dynamic, approachable, and modern, appealing to both sneaker enthusiasts and casual buyers alike.

HANDY LEW’S

The client sought a refreshed logo for their excavating company. I modernized the design to convey a more professional and cohesive look by incorporating precise lines and edges in the graphic illustration, balanced with subtle curved corners that harmonized with the updated typography. The client had a specific color palette in mind to match their equipment and tools, and they were extremely pleased with both the final design and the quick turnaround.