PRESS KIT

Print, Packaging

The Dry’N Shape Spa is a 3-in-1 tool designed to clean, dry, and reshape makeup brushes. A product this innovative needed packaging to match—so I developed the custom dielines and designed the cleaning tool itself, working closely with the CEO and CFO for creative direction. I also collaborated with a local print vendor to help bring this unique idea to life so we could do some test runs along the way with the complex shape. The finished press kit was distributed to hundreds of social media and beauty influencers, as well as key PR contacts. Its distinctive folding structure, bold pink graphics, and dynamic blue water visuals made the unboxing experience instantly eye-catching and memorable.